Privacy Policy

This Privacy Policy applies to PennyCentral and related pages, including the Penny List, Report a Find workflow, and supporting informational routes.

Automatically Collected Data

• IP address (used for approximate location and abuse prevention)
• Browser/device/operating-system metadata
• Pages visited, traffic source, and interaction timestamps
• Google Analytics tracking via GA4 (aggregated usage analytics)
• Microsoft Clarity behavioral analytics, including session replay

Information You Provide

• Report submissions (for example: SKU details and location context)
• Contact submissions (name, email, message, and optional context fields)
• Email signup data when you subscribe to updates (email address and signup metadata)

Local Browser Storage

We may store selected preferences locally in your browser (for example, list or filter preferences) to improve your experience.

• Operate and maintain core website functionality
• Improve reliability, safety, and user experience
• Respond to corrections, support messages, and partnership outreach
• Send weekly email digests with new penny list items when you subscribe (unsubscribe anytime using the email footer link)
• Detect abuse, spam, and technical failures
• Support operations and advertising delivery

Essential Technologies

Essential cookies or similar technologies may be used for security, session continuity, and site functionality.

Non-Essential Technologies

Analytics and advertising technologies may be used to measure performance and, when enabled, support interest-based advertising.

In regions where consent is legally required (such as the EEA, UK, and Switzerland), we use a consent management platform to request and record your choices for non-essential cookies and advertising. You can reopen those choices at any time through our consent controls.

If advertising features are active, third-party vendors (including Google and partner ad networks) may use cookies to serve ads based on your prior visits to this website or other websites.

You can also manage many browser-based advertising preferences through industry tools, including WebChoices and YourAdChoices, and Network Advertising Initiative (NAI) Opt-Out.

You can manage Google ad personalization controls at adssettings.google.com.

PennyCentral may work with third-party analytics and advertising providers. If advertising is enabled, those providers may set or read cookies and similar identifiers for ad delivery, measurement, frequency capping, and fraud prevention.

If ads are active, users may opt out of personalized advertising via Google Ads Settings (since our ad partners use Google Ad Manager infrastructure) and can also opt out from many participating third-party vendors through aboutads.info/choices.

For transparency, we may provide or update links to key third-party privacy pages when specific providers are active on the site.

Affiliate Programs

PennyCentral participates in affiliate programs, including the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by linking to Amazon.com. As an Amazon Associate, PennyCentral earns from qualifying purchases. When you click an affiliate link, the destination site (for example, Amazon) may set cookies used to attribute purchases to PennyCentral. PennyCentral does not receive any information about your identity or individual purchases from these programs — only aggregate commission reporting.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Third-Party Service Providers

• Mediavine (Ad Management): Mediavine and its advertising partners may use Google Ad Manager infrastructure and similar technologies to serve and manage ads on this site. Google may use cookies and similar technologies to serve ads based on your prior visits. Learn how Google uses data: How Google uses information from sites that use its services. Manage your ad personalization at Google Ads Settings.
• Google Analytics (GA4):We use Google Analytics to understand how visitors use our site. Google may collect IP addresses, browser details, and usage patterns. You can opt out with browser controls or Google's Analytics opt-out tools.
• Microsoft Clarity (Product Analytics & Session Replay): We use Microsoft Clarity to understand how visitors interact with the site through aggregated metrics and session replay (recordings of page interactions). Clarity masks sensitive content by default and may process IP address, device and browser metadata, and interaction data. See Microsoft's privacy statement.
• Grow by Mediavine (Engagement Platform): We use Grow by Mediavine to provide social sharing features and first-party audience analytics. Grow may collect browsing behavior, device information, and interaction data. See Mediavine's privacy policy.
• Resend: We use Resend for email delivery (weekly digest and transactional emails). Resend processes email addresses and message content. See Resend's privacy policy.
• Supabase (Database & Authentication): We use Supabase to manage user accounts, authentication (via one-time passwords), and user data (lists, subscriptions, report submissions). Supabase processes email addresses and login metadata securely. See Supabase's privacy policy.
• Vercel (Hosting & Performance): Our site is hosted on Vercel. We use Vercel Analytics and Vercel Speed Insights to monitor page performance. These services may process IP addresses, page URLs, and browser metadata. See Vercel's privacy policy.
• Sentry (Error Monitoring): We use Sentry to detect and diagnose technical errors. Sentry may process IP addresses, browser metadata, and error context. See Sentry's privacy policy.

We may share limited data with service providers for:

• Hosting and infrastructure
• Analytics and operations
• Fraud/abuse prevention
• Ad attribution (when applicable)

We retain information only as long as necessary for operations, security, legal obligations, and legitimate business records.

We use reasonable administrative and technical safeguards to protect personal data, but no internet transmission or storage method is guaranteed to be 100% secure.

Data Deletion Requests

• Supabase (database): Email contact@pennycentral.com to request account-data deletion. We target completion within 30 days.
• Resend (email): Use the unsubscribe link in any email. Inactive subscriber records are deleted after one year of inactivity.
• Google Analytics:GA4 retention follows Google's settings (14 months by default in our current setup). You can opt out through browser or Google controls.

Depending on your state, you may have rights to request access, correction, deletion, or additional disclosures regarding personal information.

You can submit a request at /do-not-sell-or-share.

Where supported by our consent management platform, recognized Global Privacy Control (GPC) browser signals are treated as an opt-out request in applicable sale/share contexts.

Where required, we obtain consent for non-essential cookies and local storage before activating personalized advertising and related measurement.

You may withdraw or update consent choices through available consent controls and browser/device settings.

For privacy questions or requests, email contact@pennycentral.com.

We may update this Privacy Policy as practices or legal requirements evolve. Material updates will be reflected by revising the "Last Updated" date at the top of this page.