Privacy Policy

This Privacy Policy applies to PennyCentral and related pages, including the Penny List, Report a Find workflow, and supporting informational routes.

Automatically Collected Data

• IP address (used for approximate location and abuse prevention)
• Browser/device/operating-system metadata
• Pages visited, traffic source, and interaction timestamps
• Google Analytics tracking via GA4 (Measurement ID: G-DJ4RJRX05E)

Information You Provide

• Report submissions (for example: SKU details and location context)
• Contact submissions (name, email, message, and optional context fields)
• Email signup data when you subscribe to updates (email address and signup metadata)

Local Browser Storage

We may store selected preferences locally in your browser (for example, list or filter preferences) to improve your experience.

• Operate and maintain core website functionality
• Improve reliability, safety, and user experience
• Respond to corrections, support messages, and partnership outreach
• Send weekly email digests with new penny list items when you subscribe (unsubscribe anytime using the email footer link)
• Detect abuse, spam, and technical failures
• Support operations and advertising delivery

Essential Technologies

Essential cookies or similar technologies may be used for security, session continuity, and site functionality.

Non-Essential Technologies

Analytics and advertising technologies may be used to measure performance and, when enabled, support interest-based advertising.

Where required, we will provide a consent mechanism and store your preferences before non-essential technologies are activated.

If advertising features are active, third-party vendors (including Google and partner ad networks) may use cookies to serve ads based on your prior visits to this website or other websites.

You can also manage many browser-based advertising preferences through industry tools, including WebChoices and YourAdChoices, and Network Advertising Initiative (NAI) Opt-Out.

You can manage Google ad personalization controls at adssettings.google.com.

PennyCentral may work with third-party analytics and advertising providers. If advertising is enabled, those providers may set or read cookies and similar identifiers for ad delivery, measurement, frequency capping, and fraud prevention.

If ads are active through Google or Google-certified ad networks, users may opt out of personalized advertising via Google Ads Settings and can also opt out from many participating third-party vendors through aboutads.info/choices.

For transparency, we may provide or update links to key third-party privacy pages when specific providers are active on the site.

Third-Party Service Providers

• Google AdSense & Ad Manager: We use Google AdSense (Publisher ID: ca-pub-5302589080375312) and Google Ad Manager to serve and manage advertising on this site. Google may use cookies and similar technologies to serve ads based on your prior visits. Learn how Google uses data: How Google uses information from sites that use its services. Manage your ad personalization at Google Ads Settings.
• Google Analytics (GA4): We use Google Analytics to understand how visitors use our site. Google may collect IP addresses, browser details, and usage patterns. You can opt out with browser controls or Google's Analytics opt-out tools.
• Grow by Mediavine (Engagement Platform): We use Grow by Mediavine to provide social sharing features and first-party audience analytics. Grow may collect browsing behavior, device information, and interaction data. See Mediavine's privacy policy.
• Monumetric: Monumetric may place cookies and process data for ad serving and measurement. See Monumetric's privacy policy.
• Ezoic: PennyCentral has authorized Ezoic as an advertising partner. When active, Ezoic may place cookies and process data for ad testing, optimization, and serving. See Ezoic's privacy policy.
• Resend: We use Resend for email delivery (weekly digest and transactional emails). Resend processes email addresses and message content. See Resend's privacy policy.
• Supabase (Database & Authentication): We use Supabase to manage user accounts, authentication (via one-time passwords), and user data (lists, subscriptions, report submissions). Supabase processes email addresses and login metadata securely. See Supabase's privacy policy.
• Vercel (Hosting & Performance): Our site is hosted on Vercel. We use Vercel Analytics and Vercel Speed Insights to monitor page performance. These services may process IP addresses, page URLs, and browser metadata. See Vercel's privacy policy.
• Sentry (Error Monitoring): We use Sentry to detect and diagnose technical errors. Sentry may process IP addresses, browser metadata, and error context. See Sentry's privacy policy.

Ezoic-Specific Disclosure

This site uses services provided by Ezoic Inc. to manage third-party interest-based advertising. Ezoic technologies may use first- and third-party cookies to understand visitor interactions. Data may include IP address, operating system and device information, language preferences, browser type, and hashed or encrypted email identifiers. Ezoic and its partners may combine this data with other independently collected information to provide and measure targeted advertising.

We may share limited data with service providers for:

• Hosting and infrastructure
• Analytics and operations
• Fraud/abuse prevention
• Ad attribution (when applicable)

We retain information only as long as necessary for operations, security, legal obligations, and legitimate business records.

We use reasonable administrative and technical safeguards to protect personal data, but no internet transmission or storage method is guaranteed to be 100% secure.

Data Deletion Requests

• Supabase (database): Email contact@pennycentral.com to request account-data deletion. We target completion within 30 days.
• Resend (email): Use the unsubscribe link in any email. Inactive subscriber records are deleted after one year of inactivity.
• Google Analytics: GA4 retention follows Google's settings (14 months by default in our current setup). You can opt out through browser or Google controls.

Depending on your state, you may have rights to request access, correction, deletion, or additional disclosures regarding personal information.

You can submit a request at /do-not-sell-or-share.

Where required by law, recognized Global Privacy Control (GPC) browser signals are honored as an opt-out request in applicable sale/share contexts.

Where required, we obtain consent for non-essential cookies and local storage before activating personalized advertising and related measurement.

You may withdraw or update consent choices through available consent controls and browser/device settings.

For privacy questions or requests, email contact@pennycentral.com.

We may update this Privacy Policy as practices or legal requirements evolve. Material updates will be reflected by revising the "Last Updated" date at the top of this page.